Aims and likely Cross Border benefits of the project:

This project aims to develop focused and useable marketing strategies, both individual and common, for the four partner groups.

Project Objectives:

• Create a four strong consortium for the purposes of developing a joint cross border marketing strategy and to increase purchasing power for related material.
• Assign a marketing consultant to work with the organisations on a marketing strategy both as a group and individually.
• Create tangible links between the four organisations allowing for the dissemination of information between them.
• Increase public profile and awareness of each organisation.
• Create better marketing practitioners thus increasing the tourism potential for each organisation