Aims and likely Cross Border benefits of the project:

• Joint promotion of the Gap and Glens tourism initiatives

Project Objectives:

• To support the development of an activity tourism product by the Glens Group, the first “Glens Challenge”, for launch in 2007 attracting 50-60 participants.
• To agree a promotional plan and budget allocations across an agreed range of marketing / promotional activities.
• To implement the agreed promotional plan.
• To purchase safety and professional timing equipment that can be used in both challenges in 2007.
• To increase participants in the “GAP Challenge” by 50%, attracting more teams from all counties in Ireland including Northern Ireland, and abroad.